First Bite

Big Red One

Those who will remember the time when the mobile phone – or, in the Philippines, the texting machine – was just a fixture in The Jetsons (was it?) will remember the big red one.

Quickly, the big red one is the code for the fire chief or his vehicle. This most likely is no longer used. Likely, because fire trucks are no longer uniformly red. At least in our part of the fire safety world. They now come in all colors, with the exception of the Chinese Volunteer Fire Brigade. But that’s because the Chinese have a special affinity for red. And not just the commie Chinese either.  

With that, we are here reintroducing the Big Red One. This time, for the big C. No, not that big C. Christmas, we mean.

It’s big, it’s red (overwhelmingly so), and it’s the only one in a year, though, here, arguably the longest in duration than in other parts of the Christmas-celebrating world.  

It’s also big and red because at this time there is another – and for many, the most important – big C: Consumption.

We’ve seen in some shops: If We Don’t Have it, You Don’t Need It. In most shops, however, though not explicitly stated but it is there, the obverse: If We Have It, You Need It.

What will it be for this big red one?

Have a big one, whatever it is.

The Front Teeth